multivariate hawke process
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Online Learning for Multivariate Hawkes Processes
We develop a nonparametric and online learning algorithm that estimates the triggering functions of a multivariate Hawkes process (MHP). The approach we take approximates the triggering function $f_{i,j}(t)$ by functions in a reproducing kernel Hilbert space (RKHS), and maximizes a time-discretized version of the log-likelihood, with Tikhonov regularization. Theoretically, our algorithm achieves an $\calO(\log T)$ regret bound. Numerical results show that our algorithm offers a competing performance to that of the nonparametric batch learning algorithm, with a run time comparable to the parametric online learning algorithm.
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Multistage Campaigning in Social Networks
Mehrdad Farajtabar, Xiaojing Ye, Sahar Harati, Le Song, Hongyuan Zha
We consider the problem of how to optimize multi-stage campaigning over social networks. The dynamic programming framework is employed to balance the high present reward and large penalty on low future outcome in the presence of extensive uncertainties. In particular, we establish theoretical foundations of optimal campaigning over social networks where the user activities are modeled as a multivariate Hawkes process, and we derive a time dependent linear relation between the intensity of exogenous events and several commonly used objective functions of campaigning. We further develop a convex dynamic programming framework for determining the optimal intervention policy that prescribes the required level of external drive at each stage for the desired campaigning result. Experiments on both synthetic data and the real-world MemeTracker dataset show that our algorithm can steer the user activities for optimal campaigning much more accurately than baselines.
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Shaping Social Activity by Incentivizing Users
Mehrdad Farajtabar, Nan Du, Manuel Gomez Rodriguez, Isabel Valera, Hongyuan Zha, Le Song
Events in an online social network can be categorized roughly into endogenous events, where users just respond to the actions of their neighbors within the network, or exogenous events, where users take actions due to drives external to the network. How much external drive should be provided to each user, such that the network activity can be steered towards a target state? In this paper, we model social events using multivariate Hawkes processes, which can capture both endogenous and exogenous event intensities, and derive a time dependent linear relation between the intensity of exogenous events and the overall network activity. Exploiting this connection, we develop a convex optimization framework for determining the required level of external drive in order for the network to reach a desired activity level. We experimented with event data gathered from Twitter, and show that our method can steer the activity of the network more accurately than alternatives.
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